I was fortunate enough to be asked to do a piece for ASB, as a part of their huge brand repositioning by Droga5. Read more about it here. My brief was to interpret ASB’s new manifesto, and this is the result. I hope it entertains those of you sitting idly until the bus arrives. Or doesn’t arrive, as is often the case.
Update: check out some pics of the press ad and concept sketch at my Bēhance page.